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10 Ways Brands Can Help With Voter Registration Starting Now [Video]

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Social Media Marketing

With the 2020 election fast approaching, corporate America has a unique opportunity. Without taking sides, brands can show their commitment to social impact by promoting two things everyone can get behind: voter registration and voter turnout.

Last year saw the highest voter turnout for a Midterm Election in 100 years, and now the race for the White House will surely lead to record-setting amounts of press coverage and partisan spending. But it’s brands, media companies and technology platforms that truly have the power to reach and mobilize Americans.

And many are already doing it. Whether it falls under cause marketing, government relations or corporate social responsibility, dozens of major companies—from Starbucks to The Gap to Lyft—are promoting civic participation. And with good reason. A Harvard’s Kennedy School study concluded that, for the 2018 Midterm Elections, “companies’ civic engagement strategies not only helped get voters to the polls, but created additional business value.”

Here are a few tips for any company …

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