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Digital Marketing for Professionals

10 Ways to Improve and Support Your In-House SEO Team [Video]

In-house marketing teams often neglect SEO. In this video, John Lincoln, SEO expert and Ignite Visibility CEO will help you make your in-house SEO teams feel better and supported by the entire organization. 1. Get input from your SEO team before updating websites 2. Don't roll out large changes without checking with the SEO team first 3. Get content added to your website as quickly as possible 4. Don't make technical changes to your website without approval 5. Don't migrate a website without reviewing 6. Plan time to review everything 7. Include your SEO team in internal marketing strategy meetings 8. Align your paid media and search engine optimization strategies 9. Give your SEO team the resources they need 10. Have a budget and specific resources to help your SEO team grow SEOs, save this video and spread it around to help support your community. Do you have questions? Have …

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7 Steps to Make Your National and Local Marketing Programs Work Seamlessly [Video]
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Digital Marketing for Professionals

7 Steps to Make Your National and Local Marketing Programs Work Seamlessly [Video]

In this video, John Lincoln digital marketing expert will explain why a national-to-local digital marketing program makes sense for a large multi-location business.Connecting everything that's working nationally, all the way down to local locations. And by everything I mean your creative, messaging, customer insights, service level offerings, seasonal marketing campaigns, and more. When you have a mechanism that allows you to see how each individual business is contributing to the overall business, you can see where to scale your program.7 Things to Tie Your National and Local Marketing Programs Together1. Mail - Use Mailers, Email Marketing and SMS2. AT Advertising - Use Linear TV, Programmatic, and OTT (over the top) 3. National SEO - Your national website should rank for the top questions, products & services, and most important business terms.4. Local SEO - Use the most important terms to drive your local SEO5. National Paid Media - Run mid to lower-level funnel ads nationally on Youtube, Google, and Microsoft 6. Local Paid Media Strategy - Run local ads using keyword targeting, consumer insights, audience insights, and first-party data. 7. National and Local Reporting - Connect the two together to provide clear goals and results Subscribe: https://bit.ly/2AuX8o5Learn more on our blog: https://ignitevisibility.com/Ignite Visibility is a premier Internet marketing company based in San Diego, CA.#digitalmarketing #internetmarketing

Learn How Using Data Analytics Improve Digital Marketing Efforts in a Business [Video]
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Digital Marketing for Professionals

Learn How Using Data Analytics Improve Digital Marketing Efforts in a Business [Video]

“Digital marketing is an important part of any business’s marketing strategy, and data analytics can play a critical role in helping you to improve your efforts. Data analytics can uncover insights about your audience and target your marketing efforts more effectively. This can lead to increased conversions and better results overall.” Digital marketing is an […]

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