12 Common Marketing Mistakes that will STUNT Your Business Growth (and how to avoid them)

3:45 – The Marketing Gauntlet – what is it and how does it affect your business?

5:30 – Obstacle #1 – Not understanding the importance and function of marketing in the first place.

12:36 – Obstacle #2 – Not understanding what marketing really IS at its core (therefore not going about it the right way for your business).

16:54 – The Marketing Iceberg – why going for “top of iceberg” tactics (like paid advertising) too early will be your downfall.

18:45 – Obstacle #3 – Trying to “stay out of your marketing” and focus on “promoting the brand.”

20:10 – Obstacle #4 – Basing your marketing decisions on what others in your industry appear to be doing – assuming it’s working when it may not be (or that it will work for you when it may not).

21:22 – Obstacle #5 – Having your website sitting around as a passive digital business card rather than an active prospect-to-lead conversion tool.

23:46 – Obstacle #6 – Not having full control over the back end of your website.

24:51 – Obstacle #7 – Marketing your business from your own perspective instead of your ideal clients’ perspective.

25:55 – Obstacle #8 – Not releasing nearly enough content.

30:21 – Obstacle #9 – Inconsistency.

33:31 – Obstacle #10 – Perfectionism.

34:16 – Obstacle #11 – Falling victim to “vanity metrics.”

35:43 – Obstacle #12 – Not understanding (or acknowledging) the crucial role of mindset in marketing.

37:38 – A Vital Reframe (to make you love your marketing)

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P.S. Whenever you’re ready, there are 3 ways I can help you.

1. If you’ve been meaning to shape up your LinkedIn profile but you’re not sure how to go about it – take your first step by grabbing my free 1-page LinkedIn profile positioning guide at bonsaidigitalmarketing.com.

2. If your website’s just hanging around acting like a digital business card and not helping you generate any new client enquiries – start making the right changes using my free 6-Point Website Conversion Guide. Get it at bonsaidigitalmarketing.com.

3. If you’re ready to step your marketing up a gear, sharpen your offer and your message, and learn how to reverse-engineer your new client/revenue targets using organic marketing (no ads or agencies!), your next step is to request a Marketing Game Plan Session.

bonsaidigitalmarketing.com

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