3:45 – The Marketing Gauntlet – what is it and how does it affect your business?
5:30 – Obstacle #1 – Not understanding the importance and function of marketing in the first place.
12:36 – Obstacle #2 – Not understanding what marketing really IS at its core (therefore not going about it the right way for your business).
16:54 – The Marketing Iceberg – why going for “top of iceberg” tactics (like paid advertising) too early will be your downfall.
18:45 – Obstacle #3 – Trying to “stay out of your marketing” and focus on “promoting the brand.”
20:10 – Obstacle #4 – Basing your marketing decisions on what others in your industry appear to be doing – assuming it’s working when it may not be (or that it will work for you when it may not).
21:22 – Obstacle #5 – Having your website sitting around as a passive digital business card rather than an active prospect-to-lead conversion tool.
23:46 – Obstacle #6 – Not having full control over the back end of your website.
24:51 – Obstacle #7 – Marketing your business from your own perspective instead of your ideal clients’ perspective.
25:55 – Obstacle #8 – Not releasing nearly enough content.
30:21 – Obstacle #9 – Inconsistency.
33:31 – Obstacle #10 – Perfectionism.
34:16 – Obstacle #11 – Falling victim to “vanity metrics.”
35:43 – Obstacle #12 – Not understanding (or acknowledging) the crucial role of mindset in marketing.
37:38 – A Vital Reframe (to make you love your marketing)
P.S. Whenever you’re ready, there are 3 ways I can help you.
1. If you’ve been meaning to shape up your LinkedIn profile but you’re not sure how to go about it – take your first step by grabbing my free 1-page LinkedIn profile positioning guide at bonsaidigitalmarketing.com.
2. If your website’s just hanging around acting like a digital business card and not helping you generate any new client enquiries – start making the right changes using my free 6-Point Website Conversion Guide. Get it at bonsaidigitalmarketing.com.
3. If you’re ready to step your marketing up a gear, sharpen your offer and your message, and learn how to reverse-engineer your new client/revenue targets using organic marketing (no ads or agencies!), your next step is to request a Marketing Game Plan Session.