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2 Creatives Mock Brand Activism on the Croisette With Cannes U Not? [Video]

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Digital Marketing

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It’s that time of year again, readers: when everyone flies thousands of miles and spends lots of money to prove that they are good at advertising.

Sure, you say you hate it. But you wish you were in Cannes right now, don’t you?

Two creatives from M/H VCCP were so amused by the industry pastime of taking Lion-sized potshots that they turned it into an honest-to-God card game titled “Cannes U Not,” which is a little more clever than your current Twitter handle. The true target here is brand activism or “purpose,” which grows especially absurd during the awards season.

As art director Colleen Horne (book here) put it, “We started verbally playing this game at our agency summer party last summer. Everyone kept spitballing ridiculous campaigns for different brands and we finally decided to make a card game out of it. Then John (agency founder) thought it was really funny and put …

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