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Why Your Content Needs to Be Mobile Friendly

Posted by Sandra Giffin on January 12, 2016 in Viewpoint | 589 Views | Leave a response

Mobile devices have changed internet behavior and the way content is consumed. But many content creators have not adapted.

Smartphone and Tablet Usage

According to a recent study of 12 billion hits on web pages, 63% of users in North America used a Smartphone to visit the web pages and 34% used a Tablet.

Daily Activites Smartphone vs Tablet
Photo Credit: Freepik

There is a difference in how people use Smartphones and Tablets.

People prefer to use Tablets rather than Smartphones to read long form content (57% vs 43%) and watch videos or movies (40% vs 30%).

Tablets are considered more of an “at home relaxation device”. They are used more in the evening hours and on the weekend.

This represents an opportunity for content creators and curators to supply content that caters to Tablet users such as:

  • Blog Posts
  • Ebooks
  • Videos
  • Leisure Focused Content
Top Tips – How to Adapt your #ContentMarketing for SmartPhones and Tablets. #marketing #smm

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Challenges posed by Smartphones and Tablets

Tablets and Smartphones present challenges. The small screen sizes affect how text and video content are displayed.

Poorly formatted content can be difficult to read and turns people off.

These problems that can be fixed easily.

Learn How.  Get our Free Download – 12 Ways to Make Your Content Mobile Friendly.

Text Formatting Problems

  1. Headlines Wrapping over the Body of Text:

Incorrect Headline wrap

2. Illegible Fonts

Fonts are so small they are illegible no matter which way you hold your Smartphone. To read the text you need to enlarge it on your screen.

Portrait Mode on Samsung Galaxy S5

Galaxy s5 Content Display portrait
.

Landscape Mode on Samsung Galaxy S5

Galaxy s5 Content Display landscape

Video Formatting Problems 

When a Video is not sized correctly for the device screen size, black bars appear in different areas:

  1. Letterboxing:

Bars on the Top and Bottom of the screen

Letterboxing video

   2.  Pillarboxing

Bars on the Left and Right of the screen

Pillarboxing

   3.  Windowboxing

Bars on all Four Sides of the screen

Windowboxed Video

Why you will Lose Mobile Users

1. Mobile users will Bounce Off your site or piece of content.

  • Poorly formatted and displayed content is a turn off to mobile users.

2. Mobile Users will Abandon your content if it loads slowly.

  • If your content does not load within 10 seconds mobile users will leave.

How to Fix your Content

Learn how to make your content more attractive to mobile users in  MediaVidi’s Free Guide  12 Ways to Make your Content Mobile Friendly.

Get all the the Tips and Tools you need to fix these problems quickly and boost your mobile traffic now.

Photo Credit:  de Bib Leuven

Posted in Viewpoint | Tagged content marketing, marketing, mobile, smartphone, Social Media Marketing, startup, tablet

About the Author

Sandra Giffin

I am Co-Founder of MondoPlayer, an App for Content Marketers to curate video for content marketing.
MondoPlayer is available for iOS and Android. Try MondoPlayer for a Free 14 day Trial at MondoPlayer.com.
I am a technology entrepreneur and intellectual property lawyer who specializes in startups.
I am an avid runner and cyclist.

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