Content Marketing must adapt to changes in technology. To avoid being left behind you have to include more video in your content marketing mix.
How Technology has Changed the Content Marketing Landscape
70% of all internet traffic will be video by 2017.
There is a huge appetite for video especially on SmartPhones and Tablets:
- 50% of all mobile traffic is watching video
- 92% of videos watchers on mobile share videos with others. Video is very social.
Video is popular on mobile because it is easier to consume than reading text and people find it entertaining.
As we increase our use of mobile devices, our desire for video is growing.
The Future of Content Marketing – What the Experts are Saying
Video is King.
If you want your content marketing to be successful you have to include video.
Sam Mallikarjunan, Principal Marketing Strategist
The Case for Curating Third Party Video
Creating of your own video to satisfy the growing demands of your audience is difficult even for the most prolific creators. Keeping your audience supplied with fresh content in your social channels can be overwhelming. It’s hard to keep up.
But even if you could meet the demand by doing lots of spontaneous, live video your audience will tune out if all you are delivering is your marketing messages. They want valuable information from a variety of perspectives.
Curating content has proven to be a winning strategy. Companies that post third party content 75% of the time or more produce 3 times as many clicks per post.
Combine this with the fact that video is 25 times more engaging than text and it is easy to see how you can ignite your content marketing efforts.
If you go one step further and create a content hub you can make the resources you spend on curation really count.
A content hub that aggregates the third party video you are curating for your social channels improves your SEO and increases your inbound links. Posts with video attract 300% more inbound links.
Stay tuned for my next post to find out what tools you can use to automate your Video Content Curation.