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Marketing Analytics and Reporting

2022 NOV LATEST – What is Google Tag Manager and Deep Dive? Tutorial for Beginners [Video]

2022 NOV LATEST – What is Google Tag Manager and Deep Dive? Tutorial for Beginners

In the beginner tutorial, we will explore what is Google Tag Manager from scratch to full-blown understanding of their feature. We will not see any advanced stuff in the first part to avoid confusions for beginners.

From implementing a test (GA4, Meta Pixel, Hotjar) pixel to troubleshooting to using a previewer/Wappalyzer/ Google Tag assistant.

00:00:00 Intro
00:00:53 Why you need to use Google Tag Manager?
00:08:00 Implementing Google Tag Manager(GTM) from scratch—New account & New containers
00:16:17 Implementing Google Analytics (GA4) And how to use Variables Triggers and Tags. Difference between Tags, Triggers, Variables Troubleshooting A Trigger.
00:29:00 Installing Tag Manager Assistant
Wappalyzer to identify competitor pixels
00:31:40 Troubleshooting when triggers are firing or not firing
00:46:28 In short summary of the hierarchy of GTM Containers, Tags, Triggers, Variables

00:48:28 How to Plan a GTM structure for bigger websites using AAARRR framework

00:53:57: Implementing Facebook(Meta) Pixel. Using Workspaces and Version system.
01:08:48: Implementing Hotjar pixel and end of the series1

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