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2024 Google Chrome Update: Navigating the End of Third-Party Cookies [Video]

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2024 Google Chrome Update: Navigating the End of Third-Party Cookies

2024-01-30T20:47:47+00:00

In a recent conversation with Simon Poulton, a seasoned expert in digital marketing and co-host of the Measure Up podcast, we gained a lot of insight into the impact of Google depreciating third-party cookies in 2024. From the impending changes and challenges facing advertisers in 2024, our discussion provided valuable insights into the world of marketing strategy and data analytics.

The Impact of Third-Party Cookies Deprecation

One of the central themes of our conversation revolved around the impending deprecation of third-party cookies. Simon highlighted the potential challenges this change poses for advertisers, especially in the realm of programmatic media. As third-party cookies become less viable, the shift towards platforms like Google and Meta (formerly Facebook) seems inevitable for smaller businesses. However, the impact on larger advertisers, heavily invested in programmatic channels, raises questions about the overall landscape of digital …

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