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12 Steps to Create Videos

3-Part Formula to Creating Engaging Video Content (Video)

Categories
Video Content Marketing

Transcript

Introduction

A common myth when it comes to creating short-form video content is the more time you spend on your content, the more engagement it will get.

But I’m gonna be sharing my 3-part formula with you on how you can create Reels and TikToks that help you save time so you’re not spending hours on your video content, but it also boosts your engagement.

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Part #1: Repurpose your content and captions

Step one is to start by repurposing and we’re going to specifically use captions. 

So what I like to do is go into my Later Analytics under Post Performanceand see what my top-performing content is, especially when it comes to really key engagement metrics like saves and comments. I like to see what topics are performing best. Keeping in mind, …

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