A lead magnet is a piece of valuable content that is often offered for free in exchange for an email address. Creating a value-rich piece of content that answers questions or addresses specific issues is key. Some of the best lead magnets come in the form of eBooks, white papers, checklists, webinars, and infographics.
As a result, using this strategy can:
1. Help you identify potential candidates who are serious about addressing their pain points
2. Showcase your authority and strengths in a specific area or field
3. Build trust with an audience who may not be familiar with you and your firm
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