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4 Reasons 2024 Political Campaigns Must Go Digital [Video]

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Digital Marketing for Professionals

Digital advertising spending in political campaigns has absolutely exploded over recent election cycles. This trend is projected to continue with the pivotal 2024 US presidential race, with total digital ad spend expected to easily surpass $10 billion. For campaigns looking to connect with voters and get their messages heard, leveraging digital marketing will provide unmatched opportunities for audience targeting, messaging, and voter interaction. With over 85% of Americans accessing the internet regularly, candidates must have a strong digital strategy to reach and influence voters where they spend most of their time – online.

Here are four compelling reasons 2024 political campaigns must make digital marketing a top priority:

1. Reach Voters Wherever They Are

Gone are the days of reaching voters solely through TV, radio and print ads. Today’s voters are digital natives who spend most of their time-consuming content on social media, streaming platforms, websites and mobile apps. By advertising across digital channels through search, …

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