Social Media Marketing

4 Rules for a Video to Go Viral

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Not too long ago, I was approached by a company who explained to me that they were looking to have a viral video produced. It didn’t take long to realize that the ideas the company had for the video were far from being the roots to a successful video. As he sat there and explained his ideas (which consisted of text and logos plastered throughout), I quickly realized one thing; he didn’t want a viral video at all, he wanted a promotional video.

This is quite common. Clients like the idea that a video promoting their company will ‘go viral’ and be seen by hundreds and thousands of people, but they don’t realize that there is no recipe for creating a viral video. If there was, everyone would be pouring resources into having these wildly successful videos produced.

When you explain to them the funny (and sometimes slightly risky) idea …