In January 2020, use historical events such as Utah’s statehood, the introduction of the iPhone, or the first Super Bowl to inspire your company’s content marketing.
Content marketing is the act of creating, publishing, and distributing content — blog posts, videos, and even podcast episodes — with the goal of attracting, engaging, and retaining customers.
Done well, content marketing can help a business build lasting customer relationships. But it requires a stream of new content ideas. Some of those ideas can come from keyword research, industry events, or developing stories in the manner of a journalist.
For this list of content marketing ideas, I used History.com’s “This Day in History” section for January to find past events that could work for modern content marketing. You can use the following events or find your own.
1. Utah Statehood: Jan. 4
On January 4, 1896, Utah became the 45th state in the Union. The event came just six years after the …