Sometimes I find myself in social situations where a friend or acquaintance learns about my success with social media marketing and content marketing.
I always get the same questions:
- How do you sell your product with social media?
- How can I deliver my message on a small marketing budget?
- What tricks can you teach me about content marketing?
People want a silver bullet, a magic solution. They focus on tactics and strategies.
Tactics and strategies are extremely important but decades of marketing experience have taught me one fundamental truth. Tactics and strategies are useless if you don’t back them up with good habits.
If you don’t make a daily habit of doing the right activities and avoiding the wrong ones, your plans to execute on one strategy or another will fail.
In all forms of social media and content marketing, the rule is always the same:
Repeat Successful Activities
It sounds obvious and simple, but it’s not. Smart people get bored, they can’t resist fiddling with a working formula. They tire of doing the same thing over and over.
But this is a game where daily repetition is essential.
You have to repeat activities that you have tested and proven to work. And you constantly need to be testing to see if you can do better.
How to Make Repetition Work for You
If you’re like me, you will get bored.
You can delegate or outsource aspects of your work, but you will never escape repetition. So you need to find a way to cope.
The most successful marketers make a habit out of doing the necessary elements of their work.
Forming a habit is essential if you’re going to survive.
5 Content Marketing Habits
1. Establish a Ritual
- Set aside a specific time of the day for each task and do it every day at the same time. Turn your marketing activities into a ritual.
- Some content marketers go to a coffee shop on a certain day at a certain time to write their blog posts.
- By attaching an event (like a visit to a coffee shop) to a specific activity, you reinforce the activity and increase your chances of completing it.
2. Achievable Goals
- Set achievable goals. Grand plans are great, but they quickly fall apart when faced with the drudgery of your daily grind.
- Break down your big goals into smaller achievable objectives or your efforts will be lost in the fog of war.
3. Go Public
- Announce your goal to someone you respect.
- If you have a healthy ego, the fear of embarrassment will help you work through those days when you would rather quit.
- Be competitive with yourself.
- Measure your goals and see that you achieve them on a consistent basis.
- If you can’t measure you habits you can’t manage your habits.
5. Celebrate your Victories
- Maybe its a cup of coffee or tea after you finish a task or something more elaborate for a more significant achievement.
- You need positive reinforcement to make your habits payoff.
Success is not an accident.
You need to build a framework for your good habits, so they (and you) can thrive.
If you have identified a tactic that works, make a plan for forming a virtuous marketing habit. Stick to the plan for 3 weeks (experts say this is how long it takes to form a habit).
After a few weeks of dedicated repetition, your marketing activities will not feel like chores. They will be an integral part of your life. You will find them comforting.
After a few months, you will see tangible benefits of your work – new clients, a higher profile in your market and the admiration of your colleagues. This positive reinforcement will set your habit in stone.
Before you know it you will be getting questions from your friends and colleagues about your secret to success.
Photo Credit: Susanne Nilsson
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