5 ways to use your bounce rate to improve your website [Video]

Many website owners focus on the quantity rather than the quality of clicks when they open up their Google Analytics dashboard. But the quality of your clicks is far more important. Luckily, you can determine that easily by your bounce rate—the percentage of visitors who come to your site but leave shortly after arriving.

Visitor numbers and campaign performance are key areas of interest when examining site traffic using Google Analytics, but you should give the bounce rate equal attention. In the video below, Avinash Kaushik, Google’s digital marketing evangelist, calls the bounce rate “the sexiest metric ever. It helps you ask the right questions. It will help you quickly distill down where things are not going right.”

1. Set a baseline for a good bounce rateBounce rates will be different for every website, but there are situations where you will have an unnaturally high bounce rate. If you have a blog or site that lists all of your posts or content on …