6 Easy Image Optimization Hacks to Improve SEO [Video]

Alright, when it comes to search engine optimization (SEO), many people know the basics. You’re probably familiar with primary and secondary keywords, writing great meta descriptions, and link building. 

However, an often overlooked aspect of SEO is significant: Image optimization. 

Failing to optimize your images can tank your site loading speeds, impacting both the user experience and your potential ranking in the SERPs. 

Fortunately, image optimization hacks are easy to implement to keep your SEO on track. In this post, we’ll discuss why image optimization is so essential, image optimization tips, and tools that can help. 

Why You Need to Optimize Images to Improve SEO 

Site loading speeds are a confirmed Google ranking factor, meaning that they can directly impact how high your pages rank in the search engine results pages (SERPs). 

First, we want to note that image optimization can make it easier for your images to appear in different places in the search results. This increases discoverability and may increase the number of people coming …