Account-based marketing (ABM) campaigns are among the biggest buzzwords in martech, along with “predictive” and “intent data.” However, building a successful (let alone, award-winning) ABM campaign isn’t easy. Over the last 8 years, we’ve partnered with many B2B marketers to accelerate their pipeline with our ABM platform and are ready to share some of the factors for ABM campaign success that we’ve encountered.
What is an account-based marketing campaign?
An account-based marketing campaign is a campaign in which you identify which accounts are ideal buyers for your product, and specifically go after this ideal customer profile with your marketing and advertising. Account-based marketing goes beyond advertising campaigns, and successful ABM is a company wide strategy uniting sales and marketing under a common goal. We’ve partnered with thousands of B2B marketers to run successful ABM campaigns, and along the way have noticed a few similarities all award-winning campaigns have in common.
1. ABM is a company-wide strategy
The most …