Quality copywriting can’t be overlooked if you want to convert website visitors into paying customers.
It’s not always easy, however, to grasp how to write effective and engaging copy that will keep your readers interested and stop them from rolling their eyes and running in the opposite direction.
To help you avoid mistakes that can crush your brand or cause you to miss out on opportunities to grow your business, here are seven of the most common—and cringe-worthy—copywriting mistakes that you should avoid at all costs.
Mistake #1: Overwhelming Your Visitors with Text
Nobody likes staring at a wall of text. Long blocks of copy can make visitors feel overwhelmed, causing them to click away without reading any of it.
Obviously, that’s not ideal.
Instead of rambling on down the page, break up your text with visuals like images and videos; this will make your content more digestible and interesting for your readers.
In the video below (click the play button to view), you can …