How Much Traffic do you Really Need?
How Much Traffic do you Really Need?
5 Steps to Creating Successful Ads

7 Pieces of Content Your Audience Really Wants to See [New Data] [Video]

Categories
Video Content Marketing

As a marketer, one of my goals is understanding the different types of content that resonate with my audience. With that in mind, I went over HubSpot’s recent Consumers Trends Report, which surveyed what types of content marketers are using in 2024 to gain the most traction — here are some of my key takeaways.

And, to take it one step further, I decided to ask four marketers about their experiences with content — how effective their chosen content was, why it worked, and the steps you can take to use these content types in your digital marketing today. Let’s dive right in!

Table of Contents

What types of content do users prefer to consume?

Let’s begin by exploring how people prefer to consume content.

1. Images and Infographics

A whopping 52%of consumers …

7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
12 Steps to Create Videos