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7 Things Every Publisher Needs to Know to Future Proof Its Ad Business [Video]

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Digital Marketing

In the above video of his NexTech breakout session, John Shankman, CEO and founder of Hashtag Labs, examines the evolution of supply-side ad tech and provides a framework for how publishers and advertisers should think about it today. Shankman goes into the nitty-gritty details of successful ad ops, from establishing a core ad ops team to optimizing for Google Ads policy changes.

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