96% of websites get this wrong [Video]

Your website’s call to action button is so simple, yet almost every one I see gets it completely wrong. 🧐

Here’s what you need to know to get it right, so you can make more bookings and sales:

✔️ Use clear and direct action words like “book,” “get,” or “schedule” to make your CTA effective.

❌ Avoid using passive words like “submit” or “learn more,” since they can be unclear. Always make sure to have a clear ask, because a confused mind always says no.

✔️ When it comes to crafting a great call to action, it’s all about being specific and using motivational words like “free.”

✔️ Make your main CTA obvious, so it stands out and catches people’s attention.

❌ Don’t use the same color as the CTA anywhere else on your site – that color needs to be the “here’s where to take action” color, nothing else!

✔️ And always use a consistent design for your CTA button across all pages, with the same color, text, and style.

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