In the early 2000s marketing operations was a new term in the marketing community. Fast forward to today as marketing operations has become a vital function, responsible for delivering the CMO’s strategy.
In this episode, David interviews Michael McKinnon, author of The Marketing Operations Handbook and award winning B2B marketer. Michael shares how his book provides a blueprint for successful marketing operations teams.
Listen as David and Michael discuss:
-How to establish a marketing budget.
-The challenges of designing marketing processes and functions.
-Why it’s best to keep your marketing scoreboard simple.
-The importance of aligning with your IT department.
Check out the resources mentioned:
The Marketing Operations Handbook: https://amzn.to/39fWuis
The D3 Methodology E-book: https://bit.ly/3O6WQHT
Manufacturing Demand: https://bit.ly/3EdaXa0
David Lewis’ LinkedIn: https://www.linkedin.com/in/demandgendave/
Michael McKinnon’s LinkedIn: https://www.linkedin.com/in/mimckinnon/
#marketingoperations #martech #marketing #marketingstrategy
——————// Learn More About Us \————————–
Welcome to DemandGen TV, your source for learning the methods and technologies for driving growth. Here you’ll learn the leading marketing and sales technologies as well as the latest marketing strategies, best practices, and tools used by modern marketing practitioners. We regularly feature marketing solutions from Adobe, Salesforce, Microsoft, Oracle, HubSpot, to DemandBase, 6Sense, ZoomInfo, Sendoso, and more. Be sure to watch the episodes about our holistic model for digital transformation, known as the D3 Methodology.
DemandGen TV is brought to you by the Demand Generation Group at BDO Digital, an award-winning digital transformation consultancy that provides strategic guidance and hands-on services to marketers around the world.
We’re committed to keeping you up to date on the latest trends taking place in marketing. Be sure to subscribe and turn on notifications so you never miss an episode!
——————// Learn More About Our Services \————————–
Need help driving growth and digital transformation in your organization? Check out BDO Digital’s services here: https://bit.ly/3gkmIhm
——————// Check out these other resources \————————–
BDO Digital’s Resources Hub: https://bit.ly/2N3myz1
BDO Digital’s Blog: https://bit.ly/3cVwnt9
DemandGen Radio Podcast: https://bit.ly/3dSEhEZ
Manufacturing Demand book: https://bit.ly/37zkhVw