A Google Ads Script for Better Budget Monitoring [Video]

As we all know, managing budgets in Google Ads is not easy.

We’ve said it time and time again: Google has the ability to spend up to twice your campaign’s daily budget. That can be hard for any marketer, but especially if you’re managing a large account – or multiple accounts.

It’s a challenge we’ve been working around for years – literally. We first started using a script in 2019 to automate budget management and control spend. Then in 2021, we adjusted the script to work for multiple budgets.

Now we’ve made a new script – this time, to work for accounts that have high daily budgets or that you want to keep a closer eye on daily spend.

In this blog post, I’ll walk you through what the new script does and how to use it. (You can also watch my step-by-step tutorial video below.)

The Problem

You’re a marketer. You’re busy. You don’t have time to …