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A Guide to the Fashion Resort Pop-Ups This Summer [Video]

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Ecommerce

It is the goal of almost every brand not just to create clothes, but to create a lifestyle. (Or, in the words of Ralph Lauren: “I don’t design clothes. I design dreams.”) So it’s no wonder that every summer, countless fashion houses pop up in vacation spots that blend seamlessly with their aesthetic: a few weeks ago, Jacquemus announced they’d opened a store, restaurant, and taken over a beach club in St. Tropez—before quickly posting again that they would also be setting up shop in the Bahamas.

So, Vogue decided to round up all the fashionable pop-ups in resort locales this summer. From the Hamptons, to the Bahamas, to St. Tropez—there are many stylish places to shop for summer clothes while on holiday.

Louis Vuitton (Miami, Florida)

Louis Vuitton has transformed the Miami members-only club, Casa Neos, into an LV poolhouse: terraces, docks, and the pool cabanas are covered in the house’s iconic …

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