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ABM Roles Matrix – American Marketing Association [Video]

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Use this template to clarify roles and responsibilities for each member of your account-based marketing (ABM) team.

  • Estimated time required: 1 hour
  • Skills required: Microsoft PowerPoint (basic)

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Account-Based Marketing Playbook

This tool can be used alone, but it’s also part of the comprehensive Account-Based Marketing Playbook. It provides step-by-step planning guidance while also helping you utilize more than 15 downloadable tools from the popular AMA Marketer’s Toolkit library.

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