Video Content Marketing

Ad Of The Day: McDonalds Black Panther Ad Highlights Importance Of Representation [Video]

Watch/Read More

Children tell how special it is when a superhero “looks just like me” in Wakanda Forever Happy Meal spot from DDB Chicago.

Excitement is building for the release of Marvel Studios‘ Black Panther: Wakanda Forever, which hits theatres next week. To celebrate the movie, fans in the US can now get their hands on a superhero toy when they buy a McDonald‘s Happy Meals.

To mark the occasion, a short film by DDB Chicago details how important representation is – especially to young people. In the video, viewers see a cast of Black children talking about the feeling they get when they see someone on screen that looks like them.

“The first Black Panther movie inspired a new generation of Marvel lovers – and that‘s because of the powerful story it told, brought to life by an incredibly talented cast,“ said Jennifer Healan, vice-president of US marketing, brand content and …