Adobe launches an artificial intelligence tool called Firefly [Video]

Adobe has introduced a new family of AI models named Firefly as part of its entry into the generative AI market.

It builds upon the generative AI technologies that Adobe announced in Photoshop, Express, and Lightroom at its annual Max conference the previous year, allowing users to create and edit objects, composites, and effects by just describing them. Adobe has hurried to keep up with the frenzy surrounding the technology, allowing contributors to sell AI-generated artwork in its content marketplace, for instance.

The first Firefly model is focused on the creation of images and text effects. A sample video from Adobe included a product demo for a “Generate Variations” option, for example. By highlighting an element in a multilayer work of art — a lighthouse, in the demo video — Adobe Firefly uses AI to generate different versions of the lighthouse.

Although amazing, AI-generated artwork and films have drawn intense criticism …