Use this as a framework for building your annual advertising plan and budget.
- Estimated time required: 2 hours
- Skills required: Microsoft Excel (basic)
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Marketing Communications Playbook
This tool can be used alone, but it’s also part of the comprehensive Marketing Communications Playbook. It provides step-by-step planning guidance while also helping you utilize more than 30 downloadable tools from the popular AMA Marketer’s Toolkit library.
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