@ericforney talks to Travis Halverson and @RyanNeter about why they believe agents are made for lead conversion, not lead generation.
In their partnership, Travis focuses on converting leads as an ISA, while Ryan specializes in SEO for lead curation. They dive into how their system works, and emphasize the importance of treating each lead as an individual on their own journey. They also highlight the need to segment leads based on time frames and take appropriate actions accordingly. Maintaining long-term relationships is a crucial aspect that agents often struggle with, but Travis and Ryan have developed systems to handle this effectively for Livian partners.
Their Canary system allows agents to focus on the core responsibilities while Canary strengthens relationships.
#realestate #realtor #entrepreneurship #leadgeneration