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AI Emotions In Ads And Content: Will Consumers Embrace It? [Video]

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Digital Marketing

Google, Microsoft and OpenAI showed the world how artificial intelligence (AI) will highlight emotions as the technology develops. It will rely not only on the training of large language models (LLMs), but also on publicly available data connected to the questions and the intent.

While watching the presentations, I wondered whether people in general will adapt and accept the emotional responses from AI we heard this week.

“Personally, I do not think they are ready,” Udayan Bose, CEO at NetElixir, wrote in an email to Search & Performance Insider. “But we all know Google has a strong track record of creating consumer habits. My answer may be different in 12 months.”

Bose said Project Astra and AI Overviews will ramp up personalization. “Consumers may prefer to not see ads for informational search queries, potentially causing a drop in monetizable SERPs.” he said. “Personalization may lead to better targeted ads. Google could decide to create …

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