Alt Text for SEO: A Beginner’s Guide to Optimizing Images [Video]

Today, we’re going to talk about image alt text optimization (or image alt tag optimization, or alt text for SEO, what some would call “image SEO”).

This is the process of optimizing all your images so that search engines understand them (as well as helping people with accessibility issues to better understand what the images are about).

In this blog, I’ll go through the exact step-by-step process and best practices that you need to follow when optimizing all of your images in an SEO-friendly way that’s also helpful for users.

Let’s get going.