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Amazon Repeats as Most-Watched Creative Ad on YouTube in 2019 [Video]

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Digital Marketing

The Google-owned video site released its year-end YouTube Ads Leaderboard, and Amazon retained its grip on the list’s top spot, as its Super Bowl LII commercial topped the 2018 chart.

YouTube said six of the 2019 top 10 originated as Super Bowl ads, and the total watch time for all videos on the list was about 275 million minutes, with some 230 million total views.

The company added in an email, “Celebrities were still the ultimate attention grabber. More than 16 million people watched as Chance the Rapper and Backstreet Boys performed in the Doritos ad, Sarah Jessica Parker changed up her drink order for Stella Artois and athletes such as Serena Williams showed what happens when women Dream Crazier in a Nike ad.”

YouTube’s top 10 creative ads for 2019 were:

  1. Amazon, Not Everything Makes the Cut – Amazon Super Bowl LIII Commercial, 39.5 million global views, creative agency Lucky Generals, media agency Rufus
  2. HyundaiUSA, The Elevator …
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