Amidst online shopping popularity, in-person Black Friday shopping remains a tradition [Video]

MADISON, Wis. (WMTV) – Online shopping has become more popular the past few years, but shoppers say that they still plan on heading to the mall on Black Friday this year.

According to the National Revenue Federation 131 million shoppers plan to take advantage of Black Friday Deals this year. The NRF reported that two thirds of those shoppers plan to shop in person.

“You know we like to support the stores brick and mortar,” said Madison shopper Rio Saken. “We like to feel and see the merchandise and the products, feel and see and try on clothes you know whatever the product may be, we like to do it and see it in person.”

Nate Walsh is the general manager of Tradehome Shoes at West Towne Mall. He said that he has seen customers buy both online and in-person.

“I think its dialed down a little bit from ten …