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Are Instagram Reels Still Worth It? Short-Form Video in 2024

Small Business Marketing

Are Instagram Reels Still Worth It? Short-Form Video in 2024

Are Instagram Reels still worth it? Which platform should you post short-form video content to? What days and times should you post on social media? Going through an interesting report to answer all that and more! Download the full study and make sure to register for a FREE Metricool account today. Use Code LATASHA to try any Premium plan free for 30 days: https://metricool.com/short-form-video-study/?utm_source=latasha-podcast&utm_medium=influencers&utm_campaign=latasha-shortform-ad-read_2024&utm_term=q2
Thanks to Metricool for sponsoring the Freelance Friday Podcast.


0:00 – hello!
0:59 – invite: free content workshop!
2:22 – how the report is structured
3:15 – average short-form video view counts
5:23 – best platforms for engagement
6:27 – how often should you post on social media?
7:53 – youtube shorts vs. long-form engagement
8:46 – best times to post on social media
10:25 – best days to post on social media
11:10 – how long should short-form videos be?
12:35 – engagement by account size on instagram reels
13:15 – facebook engagement and best days to post
13:45 – my key takeaways

FREE social media manager starter kit: https://bit.ly/thesmmstarterkit

The Social Media Management Toolbox is my bestselling template pack for social media management service providers! Get access to customizable onboarding documents, case study documents, portfolio decks, strategy documents, and more! https://courses.latashajames.com/courses/smmtoolbox

The Freelance Social Media Management Roadmap is the ultimate guide to starting a freelance SMM business. In this self-paced course, you’ll learn how to price your packages appropriately, how to set social media goals and measure success, how to host discovery calls that actually convert, and lots more! https://courses.latashajames.com/courses/ajourneysocial

find me here!
» podcast: the freelance friday podcast
» instagram: @thelatashajames
» twitter: @thelatashajames
» tiktok: @thelatashajames

my business email: [email protected]

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You understand that any client or student testimonials or results featured in our promotional materials, programming, website, or social media platforms do not guarantee any particular outcome, experience, or result will be achieved. The information provided throughout my content are resources for educational and informational resources only. Latasha James in no way guarantees that any User of its website or programming will achieve same or similar results or income. Latasha James and its representatives make no guarantees as to expected or average results or earning potential as a result of consuming Latasha James’s content, both free and paid. You understand and accept that results vary by individual, and Latasha James cannot control any such outcome.

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