How prepared are you for the day when keywords are no longer relevant for Google Ads? If you’re like most advertisers, probably not very. Kasim shares his thoughts on this topic and outlines how we got here and where we’re headed.
Some say we’re approaching a “keyword-less future”, including an ex-Googler, Jyll Saskin Gales.
A few weeks ago, Jyll tweeted “We’re moving toward a keyword-less future. It’s not a matter of if, but when.”
If there’s one thing we learned with Google’s countless algorithm updates and the Performance Max campaign (that could be the new Smart Shopping and Local campaign) — it’s to prepare for anything!
In this video, Kasim shares how you can position yourself now to take advantage of this specific change when it goes into effect. He also looks at the way we use keywords in Google Ads today, then breaks down how this could evolve into a future without keywords.
Jyll Saskin Gales’ tweet on the keyword-less future of Google Ads:
Performance Max is the future (Here’s how it will play with other campaigns):
0:40 My thoughts on how keyword usage will change
2:04 How you can prepare for the “keyword-less” future
5:27 The early indicators of potential success in SEO
7:46 Start assuming you’re already in a keyword-less world
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Why isn’t my Google Ads campaign performing?! – https://www.youtube.com/watch?v=oqkCrVDWy0g
6 sneaky ways to use paid traffic to steal from your competitors – https://www.youtube.com/watch?v=8xKAAqhvGG0
How to calculate your profit inside of Google Ads – https://www.youtube.com/watch?v=Y-tt-zliYA4
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