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How Desire Paths can Transform your Branding and Public Relations
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B2B Marketing Research: Webinar Highlights [Video]

Categories
Marketing Platforms and CRM

Sales & Marketing Alignment

  • Less than half of BMR respondents said they had shared goals between Sales & Marketing
  • Own one number between teams – a single source of truth
  • Revisit alignment regularly (at least every six months) to allow for the business to evolve and mature
  • Work on both transactional and cultural alignment solutions
  • Important to celebrate successes together
  • Everyone must co-own customer experience, enshrined in a series of relevant metrics for it to be successful.
  • Must look at end-to-end journey, including customer service. Everyone in the org must be on board.
  • Stop thinking in terms of B2B – it’s human-to-human and it’s always about real people.
  • Automation isn’t a magic bullet, it takes effort.
  • This feels like the year marketing automation finally comes into its own.
  • Still a gap between having the tools and knowing how to use them – integration with CRM and whole of business goals is critical.
  • Businesses should roll out automation as an internal communication piece with a clear vision and …

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