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PPC Advertising

Beat Your Competition Free Performance Marketing Lesson 28: How to Easily Rank for Keywords #BYCO [Video]

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Beat Your Competition Free Performance Marketing Lesson 28: How to Easily Rank for Keywords #BYCO

The Beat Your Competition Online Digital Marketing Course is now free!

Lesson 28: How to Easily Rank for Keywords with the Keyword Difficulty Tool in SEMrush to Beat Your Competition Online in #digital #marketing #BYCO

This Digital Marketing Course video is the first part of a series that will have everything you need to know about Digital Marketing, also known as Performance Marketing for its heavy use of data and analytics. This video series covers a wide range of topics like the basics of Digital Marketing, Best Digital Marketing tools, search engine optimization, SEO tips and tricks, content marketing, social media marketing, pay-per-click (PPC) advertising, keyword research, how to rank 1 on Google, and SERP volatility and so much more.

Now, let’s get started with this Beat Your Competition Online Digital Marketing Course video!

Of course, if you like the free course lessons and want to get try SEMrush for yourself, please follow our link for a free 7-day trial (https://bit.ly/SEMrush7DayTrial).

Stay connected with us:
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#DigitalMarketingCourse #DigitalMarketingTutorialForBeginners #DigitalMarketing #DigitalMarketingFullCourse #LearnDigitalMarketing #DigitalMarketingForBeginners #DigitalMarketingTools #WhatIsDigitalMarketing #BYCO #BeatYourCompetitionOnline

About the Beat Your Competition Online Digital Performance Marketing course:

You may have heard that SEMrush, the marketing intelligence tool and our long-time partner, has decided to change their free digital marketing course/tutorials academy.

Since they are no longer featuring BYCO course creators Sean Patterson and Chris Wyatt, we decided to give you even more value by putting dozens of Beat Your Competition Online digital marketing course lessons FREE on YouTube.

The Digital Marketing course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest-growing disciplines, and this certified course will raise your value in the marketplace and aid and prepare you for a career in digital marketing.

What skills will you learn from this Digital Performance Marketing course?
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with real examples included in the course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing, website auditing and more.

Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
1. Marketing Managers and CMOs/Head of Marketing
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates

The Beat Your Competition online digital marketing course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email, mobile marketing, and other tools.

Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing. Why learn Digital Marketing? Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.

Produced by Euro Digital Partners, LLC https://eurodigitalpartners.com

Categories
PPC Advertising

Top 5 Amazon PPC keyword Research Strategies | How to find keywords for Amazon PPC [Video]

FORMULAS Word Count: =LEN(Cell)-LEN(SUBSTITUTE(Cell," ",""))+1 Countif : = COUNTIF(H5:P5,"less than sign 48") Vlookup : = VLOOKUP(Cell,Select full table(fix with f4),6(Select column),FALSE)Top 5 Amazon PPC keyword Research Strategies | How to find keywords for Amazon PPCWhat is Amazon PPC?Amazon Pay-per-Click (PPC) advertising is part of Amazon’s internal advertising system. Through Amazon PPC, brands, agencies, and third-party sellers can target specific keywords to create advertisements for their products, which appear in Amazon’s search results and on competitor product listings. In this way, sellers can present Amazon customers who are ready to make a purchase with relevant products at the point of sale — and then measure their ads performance to identify which specific ads are driving conversions. Amazon then charges them each time a potential customer clicks and views their ad. It’s a highly effective technique to derive sales and rank organically.ACoS:Advertising Cost of Sales also known as ACos is the percent of sales spent on advertising. This is calculated by dividing total ad spend by sales. ACos must be lower than your products actual profit margins if your profit margin is 30% then your ACos must be lower than 30% to get into profit zone. For example, if you spent $4 on advertising resulting in attributed sales of $20, your ACoS would be 20% (i.e., $4/$20 = 0.20). Formula: 100 ([total ad spends] ÷ [total sales])Attributed Sales: Attributed sales are the total product sales generated within one week of clicks on your ads. Your sales data can take up to 48 hours to update so, don’t get worried if sales are not appearing. You can view the individual sales totals for advertised products and other products in the Campaign Performance report.Impressions: Impressions measure the number of times Amazon shows shoppers your Ad, regardless of whether they clicked on it or not. It is one of the key metrics of Amazon Advertising and can be used to check at a glance how well an Ad is doing.Clicks: The number of times your ad has been clicked by customers.Click-through Rate: A click-through-rate also known as CTR is the total number of clicks your ad gets divided by the total number of impressions. A good example for understanding CTR is if you get 1 click on your ad per 100 impressions, then you'll have a 1% CTR.The average CTR on Amazon is 0.41%.Formula: clicks ÷ impressionsChecklist to run a successful PPC:1. Your listing must be well optimized it must contain relevant keywords and your back end also needs to be optimized.2. Your listing must have more than 5 reviews in order to get the juice out of PPC.3. Your Images must be attractive and should also contain life-style images.4. Buy-Box must not be suppressed.5. Your listing should contain all the information of your product to convert buyers.6. NO keyword stuffing must be done.Types of Amazon PPC ads: There are three types of PPC ads in Amazon1. Sponsored Products2. Sponsored Brands 3. Sponsored DisplaySponsored Products:Sponsored Product ads appear in search results and product listing pages, and can closely resemble organic listings. This is the most common type of Amazon PPC ad. It is used by 66% of third-party sellers.When creating sponsored product ads, there are two types of keywords targeting strategies a seller can use: automatic targeting and manual targeting. Let’s explore their differences1. Automatic targeting2. Manual targeting1)Automatic Targeting:The automatic strategy involves targeting keywords that Amazon’s algorithm determines are related to your product listing. Amazon algorithm takes these keywords from your products listing page. Over time, Amazon uses data that it collects from shoppers’ clicks and purchases, then adjusts the ads to better suit your listing and increase conversions. In Automatic targeting you don’t have to give amazon keywords.Within automatic targeting, sellers can use four different keyword match types: • Close match• Loose match• Substitutes • ComplementsClose match: In Close match ads appear when shoppers use search terms that are closely related to the product you’re advertising.Loose match:In Loose match ads appear when shoppers search keywords loosely related to your product.Substitutes:In Substitutes match type to target shoppers who are considering products that are similar to your product, but sold by a different brand (i.e., a Cuisinart blender instead of a Kitchenaid blender) Complements:Complements match type targets shoppers viewing detail pages of products that complement yours (i.e., paintbrushes to go with a paint set)Note: Auto campaigns gives more keywords and is mainly used as research campaigns. The downside of Auto campaigns is that it lacks the optimization options that other ad types [email protected]@ppckeywordoptimizationPPC KEYWORD [email protected]

Categories
PPC Advertising

Why Not Having Google Maps Linked to Google ADs Account Can Drop 50% Half Your Sales ! [Video]

Google Maps comprises 10% or more of my local PPC campaigns sales now, see the 3 reasons why Google Maps makes so much money in todays PPC environment and why you have to have it with a local business today. Visit our site : https://guaranteedppc.com/blog/PPC Strategy Playlist : https://www.youtube.com/watch?v=GhnBm...Timestamps3:01 Yes confirming your Google My Business Account sometimes is a pain but if you are a local company that wants to dominate your local market you have to do it.4:23 Google My Business --Google Maps 8:27 Generate half Your Clicks now on mobile12:08 People are clicking map area 3x more frequently than regular search ads on mobile and a properly linked up account ensures you are on top on maps basically 100% of the time.15:27 Desktop will also get bump 10-20% of clicks Video Keywords-PPC,Google,Google Ads,Marketing,Digital Marketing,Marketing Social,Business mArketing,Making Money,Money Making,PPC Strategies,Strategies,Making money PPC Strategies,Conversion,Business,Advertising,visual website optimizer,Marketing Strategy,Marketing Online,Online Marketing,More Profit,Website,More Sales,Payperclick,youtube,Making more profit,Profit,Social Media,Social Marketing,Customer,Landing Page,Google Map,PPC campaign,Google ADs Account google ads,google adwords,google ads 2022,google ads 2021,learn google ads,google ads course,google adwords tips,google ads training,google ads tutorial,google adwords help,google marketing,google adwords course,google ads course 2021,google ads full course,google adwords campaign,google adwords training,google adwords tutorial,google ppc tutorial,google ads tutorial 2022,google ads tutorial 2021,google ads tutorial 2020,google pay per click#PPC #GoogleMap #GoogleAds

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PPC Advertising

Google Ads Conversion Tracking | How to Setup your Conversion Tracking like a PRO! [Video]

Google Ads Conversion Tracking [FULL SETUP]: I'll walk you by the hand through setting up how to track contact form leads, phone call leads and campaign call extension leads in Google Ads! Google Ads Conversion Tracking | Track Every Contact Form And Call Back To The KEYWORD. Check out our other Google Ads tutorials to become a master in all subjects in this form of Digital Marketing!Wanna run this campaign for your Business? Apply today: https://clicksgeek.com/apply-todayMore about us, our free training, and our courses: https://linktr.ee/clicksgeek⏱️TIMESTAMPS⏱️0:00 Intro 1:00 How to use Google Ads Conversion Tracking1:50 How to track Call Extensions4:00 How to set up Call Extensions in your campaign5:26 How to track contact form submissions8:00 How to track phone calls that come from GOOGLE ADS11:29 Outro---------- RELATED VIDEOS ----------1. Google Ads Conversion Tracking | Step By Step Tutorialhttps://youtu.be/FeYdIzsF_702. Google Ads Optimization Part 2 | 28 Leads in 30 Dayshttps://youtu.be/UYWwC74j4oU3. Keyword Optimization For Google Ads | Drop 'Dead-Weight' Keywordshttps://youtu.be/0hTZp2d5xA84. Search Terms Report | Use Google Ads Search Terms For Better Performancehttps://youtu.be/GdT7kG78CVM *************************************************************************#PPC #AdWords #GoogleAds #GoogleAdsTutorial #GoogleAdshowto #GoogleAdsoptimization

Categories
PPC Advertising

Google Ads News - Q&A - Solutions 8 - John Moran [Video]

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/--------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew/?sub_confirmation=1--------------------------------------------------Related Videos:Why isn't my Google Ads campaign performing?! - https://www.youtube.com/watch?v=oqkCrVDWy0g6 sneaky ways to use paid traffic to steal from your competitors - https://www.youtube.com/watch?v=8xKAAqhvGG0How to calculate your profit inside of Google Ads - https://www.youtube.com/watch?v=Y-tt-zliYA4Google Ads Playlist:https://www.youtube.com/watch?v=H35ujYUvIaQ&list=PLpSgV5gCkUviHNuSMwxq9H_qTlwiGAdEy--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home ⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutions8llcLinkedIn: https://www.linkedin.com/organization-guest/company/solutions-8?#googleads