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Marketing Analytics and Reporting

Blending Data to Solve for Ad Spend ROI: An E-Commerce Analytics Use Case with Datameer [Video]

Blending Data to Solve for Ad Spend ROI: An E-Commerce Analytics Use Case with Datameer

You are a marketing analyst trying to measure the success of your campaigns.

Data engineering has already compiled all of the relevant information into tables from Snowflake and it’s up to you to perform the ROI analysis.

A great alternative to writing SQL directly into Snowflake or downloading massive CSV files is to start analyzing in the no-code solution, Datameer.

Read the full details of this use case here: https://www.datameer.com/blog/blending-data-to-solve-for-ad-spend-roi-an-e-commerce-analytics-use-case-with-datameer/

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“Google Ads Sales Tracking: How to Record and Analyze Data for Improved Performance” Ads conversion [Video]
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Marketing Analytics and Reporting

"Google Ads Sales Tracking: How to Record and Analyze Data for Improved Performance" Ads conversion [Video]

If you're running Google Ads campaigns, it's important to track your sales performance to improve your return on investment (ROI). In this video, we'll walk you through the process of recording and analyzing data for your Google Ads sales. You'll learn about the different metrics you need to track, such as click-through rates, conversion rates, and cost per acquisition (CPA). We'll also show you how to use tools like Google Analytics and Google Ads reporting to gain insights into your data and make informed decisions about your advertising strategy. Whether you're a beginner or an experienced advertiser, this video will provide you with valuable tips and strategies to optimize your Google Ads sales and boost your ROI.#googleads #googleAds, #salestracking, #datarecording, #performanceanalysis, #ROI , #click-through-rates, #conversion rates, #CPA, #GoogleAnalytics, #advertising #strategy, #digitalmarketingcourse #digitalmarketingtips #digitalmarketingtraining #googleadscampaign #googleadwords #googleadwordstutorial #[email protected]