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Bonus Episode: Preparing for the Future: AI and Data in Digital Marketing with Udayan Bose [Video]


Bonus Episode: Preparing for the Future: AI and Data in Digital Marketing with Udayan Bose

Udayan Bose is the Founder & CEO of NetElixir, has been driving success for retail businesses online for nearly 20 years.

With a focus on the digital retail space, NetElixir uses proprietary technology, strategic growth models, and expert campaign management services to deliver exceptional results for their 600+ retail clients worldwide.

Udayan’s determination has earned NetElixir partnerships with industry leaders like UPS, Google, and Bing.

Udayan is also a regular lecturer at top universities and has been featured in prestigious online journals such as The New York Times, Forbes, AdWeek, and more.

In This Conversation We Discuss:
[00:44] Intro
[02:01] Recounting early success with first innovation
[02:33] The power of the internet through experimentation
[03:25] Helping retail Ecommerce brands grow predictably
[04:58] Making search work with mathematical precision
[06:33] Meeting key players in ecommerce success
[07:45] Building strong client partnerships
[08:23] Recalling Google’s milestone with Google Shopping
[09:35] Envisioning the future with generative AI
[11:24] Strategizing amid changing data landscapes
[12:33] Adapting to the new era of restricted data sharing
[13:13] Strategizing with limited data access
[14:25] Walled gardens for integrated social commerce
[15:49] The era of retail media networks
[17:14] Exploring AI’s role in future data access
[18:11] Preparing for diminished data availability
[18:57] Mastering rapid adaptive experimentation
[20:15] Leveraging AI for predictive customer insights
[21:22] Democratizing SEO and SEM with free tools
[23:06] Supporting SMBs with innovative solutions
[24:50] Discovering who links to your site
[25:35] Humbling moments: OpenAI’s impact on tech giants
[27:03] The impact of disruptive innovation
[28:19] ChatGPT’s impact on business strategies
[29:49] Crafting effective prompts for ChatGPT
[30:34] Leveraging AI skills for competitive advantage
[31:31] Navigating the age of abundance with AI

Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1
Ecommerce digital marketing agency in Princeton, New Jersey https://www.netelixir.com/
Follow Udayan Bose https://www.linkedin.com/in/netelixirudayanbose/

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Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.

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