Bottom of the Funnel Marketing Strategy: How to Get More Leads [Video]

Most discussions around bottom of funnel (BOFU) marketing are about tactics to use, such as: 

• Personalized email campaigns
• Retargeting ads
• Demos
• Limited time offers or discounts, etc.

While these are all useful and have their place, there are two issues with labeling these ‘marketing strategies’:

1. They are tactics not strategies. A strategy is a long term plan for how you’re going to accomplish something. A tactic is just one (of many) specific actions you can take to progress on that plan. For example, offering a limited time discount is one way of closing deals, but there are many others.
2. They are tactics to close leads, not bring them in. The job of marketing is to bring in qualified leads. It’s the sales team’s job to close the deal (with a good product demo, personalized follow-up emails, well-timed discounts, testimonials, etc.)

So, if these commonly shared tips aren’t BOFU marketing strategies, what are? 

A BOFU marketing strategy …