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Digital Marketing for Professionals

Brand Strategy & Digital Marketing Services [Video]

Brand Strategy & Digital Marketing Services

In this video, you’ll learn how to use the collective sentiment of your most important stakeholders to shape your overall brand strategy approach and the kinds of digital marketing services that will most directly support your goals.

In a digitally-transformed world, your brand strategy needs to do a lot of the heavy lifting during considered B2B sales processes.

So many buyers crave a self-serve approach, where nearly all of the early and middle stages of the buyer’s journey occur without involvement from a person at your company. In this environment, brand strategy and digital marketing services need to be stand-ins for your sales team.

The goal is to attract and engage the right people, in the right places, at the right time, and in the proper context — so your company and your brand can be seen as the go-to experts, while you educate and build trust with your most important future customers.

Today, your brand is no longer just your color chart, fonts, and logo. Instead, your brand is what your most important buyer personas say about your company when you’re not in the room.

Best practices from Joshua Feinberg, a digital strategist with 15+ years of experience in branding and digital marketing, and that’s Digital Marketing and Digital Advertising Certified by HubSpot Academy.

Connect on LinkedIn with Joshua Feinberg from SP Home Run
https://www.linkedin.com/in/joshuafeinbergconsulting

Follow Joshua Feinberg on Twitter
https://twitter.com/joshua_feinberg

Follow SP Home Run on LinkedIn
https://www.linkedin.com/company/sp-home-run-inc-/

Follow the B2B Digitized Podcast on LinkedIn
https://www.linkedin.com/showcase/b2b-digitized-podcast/

Contents
0:00 Brand Strategy & Digital Marketing Services
0:35 LinkedIn Lead Generation: Are You Trying to Build Your Brand or Destroy It?
7:50 Brand Marketing Strategy for B2B Technology Companies
10:38 Brand-Building Strategies for B2B Fintech Startups
13:23 Subscribe to this channel and ring the bell

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#BrandStrategy #DigitalMarketing #DigitalMarketingServices #Digital #Brand #Branding #sphomerun

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Categories
Digital Marketing for Professionals

Digital Marketing In The Metaverse [Video]

Digital marketing in the Metaverse refers to marketing activities and strategies that take place within virtual environments, such as online video games, social media networks, and simulated worlds.Chapters00:03 What is Digital Marketing in the Context of the Metaverse?00:32 The Metaverse is an Important Platform for Businesses to Reach Customers01:30 Things to Consider Before Conducting Digital Marketing in the MetaverseThe term "Metaverse" was first coined by science fiction writer Neal Stephenson in his novel Snow Crash (1992) and has been used subsequently by a number of authors and futurists to describe a shared virtual reality that would eventually become commonplace in human society.As the Metaverse continues to evolve and become more popular, it is becoming an increasingly important platform for businesses and brands to reach consumers. In fact, many businesses are already starting to experiment with marketing campaigns in the Metaverse. For example, Coca-Cola teamed up with Linden Lab (the company behind the popular online world Second Life) to create a virtual version of its popular "Share a Coke" campaign. And in the game World of Warcraft, players can purchase virtual products with real-world currency through an in-game store called the WoW Token Shop.Digital marketing in the Metaverse is still in its early stages, but it has great potential to become a powerful and effective tool for businesses and brands. As the Metaverse continues to grow and evolve, we will likely see more and more businesses experiment with marketing campaigns in this new and exciting digital space.So what move should you take next?There are a few things to consider before diving into digital marketing in the Metaverse. First, you need to decide which virtual world or worlds you want to target. Once you've decided on your target world or worlds, you need to develop a strategy for reaching and engaging consumers in these virtual environments. This will require some creativity and outside-the-box thinking, as traditional marketing techniques may not work as well in the Metaverse.Finally, you need to make sure that you have a team of people who are experienced in marketing in virtual environments and access to the necessary technology to execute your digital marketing campaign.With Metaverse, Businesses will have access to new digital marketing possibilities!Visit https://linkdaddy.shop and learn more about our SEO Services.Need niche relevant backlinks for link building? LinkDaddy’s Link Building Service helps rank your Video, Google Map Listing, Website and will Power Up your Citations, Niche Edits, Guest Posts, Social Listings and other Mentions of your Business on the internet to help drive more Traffic and get you more Customers. Call +1 310 299 2782 if you want more clients from Google and Youtube or visit https://linkdaddy.comThis video can be found on this channel:https://www.youtube.com/channel/UCa1hedsdZqL7HbCC_KnP_sw

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Digital Marketing for Professionals

How to Build a Modern Marketing Team [Video]

Let’s face it, the key to being successful in any organization is the people. In this episode, David interviews Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle shares how she has approached the ever-evolving challenges of building successful marketing teams.Listen as David and Danielle discuss:-How to identify gaps within the team-Overcoming the competitive job market-The importance of creating a proactive environment-How to assess your MarTech stackKey Steps for Conducting a MarTech Stack Assessment: https://bit.ly/3y9CgAEDanielle's LinkedIn: https://www.linkedin.com/in/daniellebalestra/David's LinkedIn: https://www.linkedin.com/in/demandgendave/LeanData Bookit Demo: https://www.youtube.com/watch?v=DM1CEA7T4n0------------------// Learn More About Us \--------------------------Welcome to DemandGen TV, your source for learning the methods and technologies for driving growth. Here you'll learn the leading marketing and sales technologies as well as the latest marketing strategies, best practices, and tools used by modern marketing practitioners. We regularly feature marketing solutions from Adobe, Salesforce, Microsoft, Oracle, HubSpot, to DemandBase, 6Sense, ZoomInfo, Sendoso, and more. Be sure to watch the episodes about our holistic model for digital transformation, known as the D3 Methodology. DemandGen TV is brought to you by the Demand Generation Group at BDO Digital, an award-winning digital transformation consultancy that provides strategic guidance and hands-on services to marketers around the world. We’re committed to keeping you up to date on the latest trends taking place in marketing. Be sure to subscribe and turn on notifications so you never miss an episode! ------------------// Learn More About Our Services \-------------------------- Need help driving growth and digital transformation in your organization? Check out BDO Digital’s services here: https://bit.ly/3gkmIhm ------------------// Check out these other resources \-------------------------- BDO Digital’s Resources Hub: https://bit.ly/2N3myz1 BDO Digital’s Blog: https://bit.ly/3cVwnt9 DemandGen Radio Podcast: https://bit.ly/3dSEhEZ Manufacturing Demand book: https://bit.ly/37zkhVw