In this video, you’ll learn how to use the collective sentiment of your most important stakeholders to shape your overall brand strategy approach and the kinds of digital marketing services that will most directly support your goals.
In a digitally-transformed world, your brand strategy needs to do a lot of the heavy lifting during considered B2B sales processes.
So many buyers crave a self-serve approach, where nearly all of the early and middle stages of the buyer’s journey occur without involvement from a person at your company. In this environment, brand strategy and digital marketing services need to be stand-ins for your sales team.
The goal is to attract and engage the right people, in the right places, at the right time, and in the proper context — so your company and your brand can be seen as the go-to experts, while you educate and build trust with your most important future customers.
Today, your brand is no longer just your color chart, fonts, and logo. Instead, your brand is what your most important buyer personas say about your company when you’re not in the room.
Best practices from Joshua Feinberg, a digital strategist with 15+ years of experience in branding and digital marketing, and that’s Digital Marketing and Digital Advertising Certified by HubSpot Academy.
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