Bridging the Gap Between Marketing Technology & Content Marketing

If you aren’t concerned with SEO you may be living under a rock. SEO is essentially your discoverability online and marketing technology can have a huge impact on how much traffic you receive.
This can help you answer questions like if a contact sees us online will they want to do business with us? Maybe, maybe not! But SEO and marketing technology can have an even greater impact on firms that aren’t household names or with niche practices. If you have a practice that isn’t dense with competition, you have an opportunity to grab a lot of market share using content marketing best practices and marketing technology to improve your SEO and discoverability as a whole.
If you find yourself in this position of wanting to improve your SEO and have greater discoverability, you can perform keyword research to find keywords that customers are searching for and create various pieces of content around your findings. But these aren’t just simple practice descriptions, you have to create longer-form content that has the ability to provide real value to your readers and can be picked up by Google’s algorithm and placed on SERPs.
But it doesn’t have to be written content. You can create webinars surrounding a niche practice supporting your keyword research. Webinars can then be edited down into short, bite-sized youtube videos that are more enjoyable for viewers. The transcripts from your short-form video content can be transformed into blog posts and articles based on the main speaking points of your webinar. People now have quicker access to the topics they care about and want to see, rather than sitting through an hour-long webinar.
Watch as Chris Fritsch and Stefanie Marrone bridge the gap between content marketing and marketing technology and how you can improve your online discoverability.

Connect with Chris on LinkedIn: https://www.linkedin.com/in/chrisfritsch/

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Tags Digital Marketing Tips, Ecommerce Tips, Marketing Ideas, Marketing Technology