Burger King x Pepsi: “X Marks the Drop” [Video]

We are very excited to announce that the results of our latest campaign for Burger King x PepsiCo are in and we couldn’t be happier!

– 250,000 game plays
– +210,000 prizes won
– +70% Whopper redemption in store
– +6m reach
– 1 in 4 registered players redeemed a prize

The campaign is a true testiment of what is possible when showstopping creative and traditional marketing is amplified with creative tech.

Huge thank you to our fantastic clients who were an absolute pleasure to work with and the talented Becausers, a true team effort!