KP Snacks popcorn brand Butterkist is leveraging reality TV show Love Island to promote popcorn as a staple snack to have while watching all the drama.
At the heart of the marketing campaign #GoGrabTheButterkist, created by St Luke’s, is Butterkist’s ‘heart’ logo, which has been pictured cracking in half, alongside the tagline ‘Here for #CasaAmor.’
Butterkist lands heartbreak print ad next to Love Island Casa Amor story in The Metro
The campaign has appeared today in the print issue of The Metro and on Twitter.
Ilan Arkin, marketing controller at Butterkist, said: “We’ve had a great year of drama so far – and Butterkist was there for #Partygate and #WagathaChristie. As a nation, we are gripped by Love Island, and we just had to encourage people to enjoy #CasaAmor by grabbing a bag of Butterkist popcorn – the perfect snacking partner.”
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