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Social Media Marketing

Episode 57 – It’s Planning Season And You Need A New Plan To Hit Revenue Goals in 2023 [Video]

You would never run your business without a budget so you shouldn’t run revenue without one either. You need to set your level of investment based on your growth goals and the plans you have for attaining those goals. What conferences, what website upgrades, what technology, what paid social, paid search, content creating and more needs to get done to produce a certain level of performance. All those questions need to be asked and answered now during your planning cycles for 2023. You should never have to answer the question, “what is your budget for this project?” with “we don’t have one or I don’t know.” You MUST have one and you should manage to it. We’ll help you get this done for 2023 during the show.What we’ll cover in the show –— How to back into the budget number based on your actual growth goals— How to attribute budget to specific programs so you can build your budget number— Ways to evaluate the return on your investment during the year so next year’s budget setting process should be much easier— How to look at the budget across marketing, sales, and customer service as it relates to revenue growth and spending in each area— What to do if you’ve underestimated or overestimated mid-year

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Social Media Marketing

How InfoSums decentralized data solutions are solving consumer identity challenges [Video]

The following article provides highlights from an interview between Brian Lesser, InfoSums Chief Executive Officer, and Ari Paparo, founder and CEO of Marketecture Media. Register for free to watch more of the discussion and learn how marketers are employing clean rooms to address consumer identity challenges.

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Social Media Marketing

Overcoming Obstacles w/Katy Milkman [Video]

Katy Milkman is the James G. Dinan Professor at The Wharton School of the University of Pennsylvania, host of Charles Schwab’s popular behavioral economics podcast Choiceology, and the former president of the International Society for Judgment and Decision Making. She is also the co-founder and co-director of the Behavior Change for Good Initiative, a research center with the mission of advancing the science of lasting behavior change. Her bestselling book How to Change: The Science of Getting From Where You Are to Where You Want to Be was named one of the eight best books for healthy living in 2021 by the New York Times, and Katy was also named one of the world’s top 50 Management thinkers by Thinkers50 in 2021.Here she describes the challenges to overcoming obstacles on a personal and professional level.#shorts #business #psychology #behindthebrand #youtubeshorts #wisdom #entrepreneur #psychologyfacts

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Social Media Marketing

B&B studio creates the branding for HUMANS BEING a sustainable and style-conscious athleisure brand by Rita Ora. Marketing Communication News [Video]

B&B studio has created the brand positioning, strategic direction, brand name, brand design and packaging for Humans Being, a new athleisure brand founded by Rita Ora. Humans Being champions sustainable materials across all its products, while delivering high-level technical performance and superstar style credentials.