Social Media Marketing

CGSM at a Glance: Digging Into Everywhere Commerce [Video]

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The 2022 Consumer Goods Sales & Marketing Summit delivered an enriching three days packed full of actionable takeaways for today’s consumer goods executives, as well as opportunities to join forces to transform the industry and share key insights in an in-person setting — which the CG space has been sorely missing.

“This is the big one, coming back after all this time,” said Albert Guffanti, publisher of CGT and RIS as he kicked off the event. “I believe we have a renewed purpose since we last met. The word that comes to mind is essential. Every moment is an opportunity for CG companies to engage and be present. How do you do all this while running a scalable, profitable business? How do you build an infrastructure to support commerce everywhere?”

Executives from several notable brands such as Reckitt, Mondelez, Kraft Heinz Company, General Mills, Kellogg, and more dug into the theme of Everywhere Commerce. 

We’ve shared some highlights from the …