3 Steps to Building a Targeted Audience title=
3 Steps to Building a Targeted Audience

ChemSec Approaches Complex Chemistry Discussions with Collaboration and Humor [Video]

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ChemSec works to eliminate toxic chemicals in products by engaging with companies and policymakers across cultures, industries and governments; ED Anne-Sofie Bäckar says trust, transparency — and sometimes, keeping things light— are key.

ChemSec — the International Chemical Secretariat —is an independent non-profit organization that advocates for substitution oftoxic chemicals with safer alternatives. It operates globally to facilitatecontact between decision makers, companies and research in the fight againsthazardous chemicals; advocates for progressive legislation and sustainablecorporate chemicalsmanagement;and offers guidance to companies committed to changing the way they work withchemicals.

Created in Sweden in 2002, the goal was to highlight the goodchemical-management practices taking place, to collaborate with differentcompanies and to share the outcomes with political decisionmakers. As part ofShaw’s sustain[HUMAN]ability® Leadership Recognition Program, Shaw’s VPof Global Sustainability and Innovation, KellieBallew, recently spokewith ChemSec Executive Director Anne-SofieBäckar

5 Steps to Building an Audience with #Hashtags title=
5 Steps to Building an Audience with #Hashtags