L’Oréal, a cosmetics giant with a diverse range of consumer and non-consumer brands, has already begun leveraging clean room technology to gain deeper insights into consumer behavior.
Now the company is ready to use the tools to buy next year’s TV ads.
In this video interview with Beet.TV, Shenan Reed, SVP, Head of Media at L’Oréal, explains the value of clean rooms and how the company is applying this technology to various aspects of the business.
In advertising, data clean rooms allow companies to use and share data in a controlled and secure environment, ensuring that sensitive information is protected and that the privacy of consumers is not violated.
They are used for tasks such as audience insights, audience segmentation and activation, and measurement and attribution.
L’Oréal has started to explore the potential of clean rooms in television advertising.
“We have started to work with partners like Disney on clean …