🌎 The content marketing news you need to lead in about 5 minutes.
New Semrush research on the state of search suggests that content marketers and consumers aren’t getting the answers they expect from Google. Robert Rose of the Content Marketing Institute digs into the data and concludes that Google’s true purpose is being misunderstood.
⬇️ Get Robert’s take in the video, then let us know in the comments what you think or if you have questions about this.
👀 Related: If Google Steals Your Clicks, Why Does SEO Even Matter in Content Marketing? https://contentmarketinginstitute.com/articles/why-seo-content-marketing