Common Reasons behind Martech Failure and Things you Can Do to Overcome Them [Video]

Marketing technology, also known as martech is on the upswing. It’s expected to register even more growth in the future with its estimated market value being $122 billion by 2022.

This significant increase is attributed to the ever-increasing pace of digitization in the corporate arena that has left businesses with no option but to adopt newer technologies in a bid to gain a competitive edge.